Just give me my two Snickers bars, please!

Why do candy companies have to lie in their advertising?


It says that there are two bars – so why is it noticeably shorter?

Omar Al Agil, Reporter

Two bars.

This was the promise I had been told of when I had purchased a Snickers bar from my local convenience store. The wrapper, rather proudly, proclaimed that inside it contained TWO Snickers bars. While it was a better deal than the original bar, it seemed rather curious how the product was only an inch or so longer than a regular Snickers bar. However, I shrugged it off and purchased the chocolate anyway as I briskly headed back to work. It’s rather odd, really, as I was walking back I pondered how two full-size bars could fit inside such a small wrapper.

But that’s just it.

Upon opening the candy bar, I was shocked at how small each piece was, being almost half the size of a regular-sized Snickers bar. At first, I was confused, believing this was simply a manufacturing error. However, after further investigation, it seems that this is just the intended size of the product. Who allowed this? How would this count as “two bars” if both bars together only added up to slightly more than the original length? 

My initial thought was money. If they could manufacture smaller bars, I assumed, they could pack two into one wrapper and charge twice the amount. However, the “two bars” packages aren’t even twice the cost of the original product. I was very frustrated to find out that this issue isn’t even unique to Snickers, as multiple other candy manufacturers release a product under this same model, including Butterfinger, which is owned by Nestle (a completely separate company)!

I simply can’t wrap my head around the industry’s marketing decisions that led up to, not just misleading advertising, but blatant lies about their products. 

I don’t want justice. I don’t want compensation. I don’t want freedom.

I just want my 2 Snickers bars.